Maasmechelen Village | Tourism Day - 24 may 2024

A resounding success for the Tourism Day at Maasmechelen Village: An event under the banner of synergy and collaboration.

An exceptional gathering at Maasmechelen Village, on the occasion of Tourism Day on May 24th 2024. An event that brought together key players in the F&B, hotel, tourism and gastronomy sectors to discuss the political and economic challenges facing the village and the magnificent region that surrounds it.

The event kicked off with an inspiring introduction by Hilde Vautmans, Member of the European Parliament: “Maasmechelen Village is a great initiative that focusses on « Best in class” product and services. It puts our region on the tourism map. The Bicester Collection continues to do this all over the world with 11 Village locations.» Hilde Vautmans, Member of the European Parliament.

Maasmechelen Village - Tourism Day - Stephanie Smeets (31)

As an internationally renowned Belgian destination, Limburg and Maasmechelen Village are now reaping the rewards of their joint efforts. “It's essential to support our local partners, and to bring together industry professionals and tourism spokespeople, to give our destination the attention it deserves.” Delphine Medaouri, Business Director of Maasmechelen Village.

Maasmechelen Village - Tourism Day - Stephanie Smeets (30)

These speeches underlined the importance of collaboration and innovation for the region's tourism and economic development. At this 2nd edition of Tourism Day, the tasty tone was set by local gastronomy.“This year, we launched for the first time our Wine Guide in Belgium, in which the province of Limburg is the best represented. In terms of wine, this is the best region to come to.” Frank Cops, Director Of Operations of Gault & Millau Benelux. With its four restaurants, Maasmechelen Village delights gourmets and emphasizes the Limburg flavors that are also an attraction of the destination. “I am really proud of our region, the surrounding of Maasmechelen Village, where our wines are really the exposure of Limburg”. Karel Henckens, Owner Aldeneyck winery. ​

Maasmechelen Village - Tourism Day - Stephanie Smeets (7)

A unique opportunity to highlight the promising synergies between Maasmechelen Village and the treasures of the Limburg region, inseparable from the leisure experience. Together, they offer travelers the promise of an exceptional destination in Belgium: attractive and diversified, combining pleasure and discovery in a premium environment, right in the heart of nature. ​

Among the 70 guests who immersed themselves in this Limburg environment: Hilde Vautmans, Member of the European Parliament, and his excellency Therence Ntahiraja, ambassador of Burundi, were present to discover all its riches.


About Maasmechelen Village

Part of The Bicester Collection, Maasmechelen Village brings together a unique edit of the finest brands in Europe for a diverse audience of guests across Belgium, Germany and the Netherlands. Inspired by the architecture of the Limburg region and the heritage of Belgium’s Surrealist artists, the Village offers a lively mix of contemporary fashion, international cuisine and seamless shopping services. Discover a selection of fashion and lifestyle brands in more than 100 boutiques, offering up to 60% off the recommended retail price, all year round. ​

Over the years, Maasmechelen Village has been an active supporter of all things Belgian. Home to a range of Belgian brands, the finest Belgian chocolate boutiques, a signature brasserie, and a larger-than-life Manneken Pis statue, the shopping destination takes pride in spotlighting the heritage of one of Europe’s most unique countries.

About The Bicester Collection

The Bicester Collection is a family of 11 distinctive shopping destinations in Europe and China defined by extraordinary experiences while offering remarkable value. The Collection, created and operated by Value Retail, brings together the world’s most discerning guests and the world’s most renowned brands – often for the first time – on a journey of discovery. The Villages are located close to some of Europe and China’s most celebrated cities: London, Paris, Milan, Barcelona, Madrid, Dublin, Brussels, Munich, Frankfurt, Shanghai and Suzhou. Collectively home to more than 1,300 boutiques, The Bicester Collection offers guests an ever-evolving curation of fashion and lifestyle brands, world-famous restaurants, exciting pop-ups, and imaginative art installations throughout the year. ​


For more information :

Emilie Goubau

Emilie Goubau

Senior Account, top secret communication
Alice Honorez

Alice Honorez

Press Account, top secret communication

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About Maasmechelen Village

As part of The Bicester Collection, Maasmechelen Village brings together a unique selection of the best European brands for a wide audience from Belgium, Germany, and the Netherlands. The Village offers a vibrant mix of contemporary fashion, international gastronomy, exceptional guest services, and unique collaborations with local and international artists – all in a cozy shopping environment inspired by the historical architecture of the region. Discover an extensive selection of fashion and lifestyle brands at over 100 boutiques, with prices up to 60% below the recommended retail price throughout the year.  

Maasmechelen Village is known for actively supporting everything Belgian. With an exceptional offering of Belgian fashion and lifestyle brands, the best Belgian chocolate boutiques, a typical Belgian brasserie, and an impressive six-meter-high Manneken Pis statue as a mascot. The shopping destination gathers all the key heritage elements of one of the most unique countries in Europe in one place.  

For more information visit MaasmechelenVillage.com   

About The Bicester Collection  

The Bicester Collection is a family of 11 unique shopping destinations in Europe and China, offering guests an exceptional shopping experience and significant commercial value. Operated by Value Retail, the Collection brings together the most discerning guests and the most renowned brands in the world in one place. The Villages are located near some of the most important cities in Europe and China: London, Paris, Milan, Barcelona, Madrid, Dublin, Brussels, Munich, Frankfurt, Shanghai, and Suzhou. The Bicester Collection comprises over 1300 boutiques in total, providing guests with a diverse range of fashion and lifestyle brands, world-famous restaurants, unique pop-ups, and enchanting art installations throughout the year.  

For more information visit TheBicesterCollection.com